How to sell to large enterprises - James Cattermole (Hexigo) | Startup Playbook Ep008

[Originally published on the 1st of August, 2016]

My guest for Episode 8 of The Startup Playbook Podcast, is serial enterprise software entrepreneur and angel investor, James Cattermole.

James has 2 successful exits under his belt and is now on to his 3rd business as well as being an active Angel investor in early stage enterprise startups.

His first business, VNH Systems was a DVD rental software which sold to Blockbuster in 2007, immediately after selling his first business, he founded JadeLynx which was then acquired in 2013.

He is now the Co-founder and CEO of Hexigo, an enterprise prioritization system, that is helping large organisations better manage and utilise their emails.

During the interview, James shared a complete playbook on how to launch and grow enterprise software companies, covering topics including:
- How to transition from corporate life to startups
- how to find and spot good ideas
- how to action feedback into pivots
- the one question you need to be able to answer clients
- the challenges of expanding overseas
- what startups should look for in investors

Full interview show notes available at

startup playbook podcast,startup playbook,rohit bhargava,enterprise saas sales,how to sell,how to sell to large companies,how to sell saas to enterprise,how to find a good business idea,how to sell a business,how to sell a business idea,how to sell a business idea to a company,how to leave your corporate job,