Ratings in our business (A+ to D-). How desirable a place to live at.
- A+ being coastal La Jolla, Coronado, etc and so on.
- D being narrow street, little street parking within rough area that just appears undesirable to live in. Rough can mean gang activity, signs of graffiti, adjacent to a freeway, etc.
Benefit of better (A/B) location is simply
- The general experience
- Management
- visiting it
- pride
- sleeping well at night factor
- Better appreciation generally
- More stable in a recession
Benefits of a C+-C- Location
- Better cashflow (main reason to purchase apartments)
- Less needy tenants
- Less emotion involved
- More of a business
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