Sherry's commentaries, reviews and media appearances reflect her passion to promote brands that uniquely deliver high values of smart play and language learning. Sherry Artemenko, a well-respected speech-language pathologist, founded Playonwords.com to promote this vision of mass marketed toys and games that raise the level of kids communication skills. Her 35 years championing language rich play, as well as her esteemed PAL Award, popular blog, website and insightful tips to parents, set her apart as the leading advocate for the language component in toys.
Over 17,000 hours working directly with children has shown her that a unique set of the best toys, games and books have the capability to develop language while delivering great play. Studies show:
- Kids with highest IQs at three, had the most words at one and two
- Language learning is cumulative – early words = early sentences = language and reading
- Most kids maintain their verbal advantage through childhood
- Creative pretend play that sparks story-telling can advance future literacy
Sherry established the PAL Award to identify unique toys, games and books that through their design, quality and character, encourage play that advances language. PAL winners in the hands of kids, spark fun and creative play with lots of talk. Such toys, recognized on the basis of her child development expertise, are complemented by practical coaching in her blog, showing parents and caregivers how to get the most from toys, games and books to build language and underlying cognitive skills.
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