Adapting your brand to a new positioning 📨 Candice Gasperini, VP Branding at SendinBlue

At The Family, we believe that anyone can become a great entrepreneur. Find more info here:
By Candice Gasperini ( VP of Branding at SendinBlue (
You can find the slides here:

Branding is a long-term task you shouldn’t neglect. Because of variations in your business, you need to take time every once in a while to look into your heart & start rebranding. It’s the perfect moment to reinvent or reinforce your identity, positioning & style to get closer to your targeted clients 😚

If you want a fresh rebranding, here you go - SendinBlue literally just announced theirs. One year ago, as they were working on their new positioning from an emailing to an all-in-one marketing platform, they needed to rethink their brand (logo, style, tone of voice) by adapting it to each segment they identified.

Candice arrived in september at SendinBlue to work on the rebranding and noticed one thing: the company was already quite big, with hundred thousands clients in 160 countries, they had very detailed data about their customers but had never taken the time to identify precisely their patterns, who they were and what was the real job customers were using their product for.

startups,thefamily,startup,entrepreneurship,entrepreneur,europe,brand,branding,rebranding,sendinblue,candice gasperini,vp branding,rebranding process,startup positioning,