You Ask, I Answer: Which Brand KPIs?

Jen asks, "What are some solid KPIs that you will be looking for next year?"

Recall that our definition of a KPI is any metric for which you either get a bonus or fired. This poses a quandary for marketers responsible for brand, since brand tends to be one of the least well-measured metrics a company has. Fortunately, there are 4 metrics you can watch to gauge the strength of your brand.

Subscribe to my weekly #email newsletter:


Please subscribe to my YouTube channel for more #marketing and #analytics videos!


Need help with your company's #data and #analytics? Let me know:


Join my free private Slack group, Analytics for #Marketers:


Grab my newest book, AI for Marketers:

Branding,brand,brand measurement,personal brand,corporate brand,brand strategy,brand value,brand marketing,brand advertising,brand steward,brand management,brand KPI,brand metrics,brand KPIs,measuring brand,brand strength,brand equity,brand support,brand identity,