Food production technologies aim to produce safe, nutritious and sustainable foods that consumers desire. But consumers do have perceived notions about some beneficial technologies, such as biotechnology (bioengineered foods), cell-cultured foods ("clean meat" production) or integrated pest management (pesticides), which may contribute to an off-putting feeling when making purchase decisions. Our presentation will unmask consumer perceptions about these technologies, explore how consumers prioritize concerns when making food choices and how they respond in social media to communication tactics.
Food Production Consumer Perceptions and Social Media Trends
Food production technologies aim to produce safe, nutritious and sustainable foods that consumers desire. But consumers do have perceived notions about some beneficial technologies, such as biotechnology (bioengineered foods), cell-cultured foods ("clean meat" production) or integrated pest management (pesticides), which may contribute to an off-putting feeling when making purchase decisions. Our presentation will unmask consumer perceptions about these technologies, explore how consumers prioritize concerns when making food choices and how they respond in social media to communication tactics.
0 Comments